What is possible, from the fanciest to the simplest.

Cobalt Noon. A saturated cobalt page with sun-yellow, leaf-green and amber, where every hue is a real thing (sky, sun, grass, sunset) and the type is a condensed heavy stack like a safety data sheet; nothing like the navy-and-orange-on-white every electrician uses.

Archivo with Karla. Halyard Electrical & Solar, a fictional trade specialist in Wangara.

Dispatch Grey. An operational tool, not a marketing site: dove-grey paper ground that is neither light-mode white nor dark-mode black, one 2026 teal, brick-coral only as status, and a wide monospace headline that reads like a console; the product screen is the hero.

Martian Mono with Schibsted Grotesk and Martian Mono. Tidebook, a fictional technology vendor in Perth.

Bottle and Brass. The banker's-lamp library: bottle-green ground, parchment text, brass rules, sealing-wax red for the one action; a letterpress prospectus set in a single-weight transitional serif, with newspaper columns and drop caps; conservative in register, nothing like a navy law-firm site.

Hedvig Letters Serif with Wix Madefor Text. Marram & Sayer Legal, a fictional professional services in Perth CBD.

Merlot Service. Dinner in the dark: oxblood ground, blush-ivory type, candle gold, a single pistachio note like herb oil on a dark plate; a hairline Didone italic and cinematic pacing, where one lit subject sits on a black stage and the photograph is the transition object.

Bodoni Moda with Literata. Larkspur Dining Room, a fictional restaurant in Leederville.

After Hours. Back-bar lighting on warm brown-black: ultraviolet, chrome and absinthe on a ground that is not blue-black; a marquee ticker leads the page, the headline is an extended neon grotesk, and glass and glow do the work photography usually does.

Anybody with Familjen Grotesk and Sometype Mono. The Tallow Room, a fictional bar in Northbridge.

Butter Cherry. A fashion-editorial move no service business would make: whole-page butter-yellow ground, cherry and lilac blocks, viridian as the one link colour; a wonky fat serif whose axes move on scroll, and a collage of overlapping cut-outs instead of a grid.

Fraunces with Epilogue. Alder & Vane, a fictional clothing store in Claremont.

Sea Glass. A 1960s lido, not a white-and-ocean-blue cafe: sea-glass mint ground, tomato red, sand cards and harbour blue; a heavy bracketed serif with a widening grotesk, a mosaic tile grid like a pool wall, torn-card edges and a stop-motion sun.

Young Serif with Syne. Sandbar Lane Cafe & Garden, a fictional cafe in Scarborough.

Riso Community. Printed by volunteers, not branded by an agency: two-ink Risograph on paper cream (federal blue and bright red, plum where they overprint, one yellow spot), a fat geometric poster face, duotone photographs and misregistered stamps.

Unbounded with Reddit Sans. Foreshore Circle Inc., a fictional community and not-for-profit in Bayswater.

Deep Teal Kinetic. Sports science, not a hospital: deep teal ground, mint-white type, luminous blue motion lines and one warm apricot; a heavy geometric grotesk with tight tracking, frosted motion panels and a range-of-motion arc drawn as you scroll.

Gabarito with Atkinson Hyperlegible. Corella Physiotherapy, a fictional health and clinic in Bayswater.

Clay Studio. The whole palette is one skin-tone family: mid-tone clay ground (the only mid-value ground in the set), cacao ink, bone panels, oxide and a peach glow; a condensed italic serif with a quiet sans, and a single bone card floating on a slowly drifting gradient field like light through a treatment-room blind.

Instrument Serif with Instrument Sans. Halite Skin Studio, a fictional health and beauty in Mount Hawthorn.